2010 Acura ZDX First Impressions

As automotive design moves forwards for some, backwards for others, the challenge remains to captivate and retain people's attention and imagination. This is especially true when a manufacturer introduces a new product on an already overly saturated market. If you are launching the next-generation Corolla, new boundaries need not be conquered. On the other hand, in the case of a new crossover sedan hatchback with coupe aspirations, a new playing field must be constructed.

The ZDX is an ultra-safe, ultra-stylish, ultra-trendy form of transportation.

The all-new Acura ZDX wedges itself evenly and above the MDX. It is meant for those that find the MDX too big and utilitarian or that consider the RDX too low-end. This fact is either a good or a bad thing. Honda and Acura sales have been slipping for the last while and two reasons regularly surface to explain why this still highly-respected but now often overlooked carmaker is struggling: styling and pricing. The all-mighty buck is one thing but in the design department, Acura has pushed its limits further than ever before with this ZDX. But you have to give it time...

Styling for some, not for others
In the brand identity department, Acura committed to the upside-down triangle fascia a few years ago with the advent of the then-new RDX. Since then, the front grille, bumper and headlight set has evolved but to the chagrin of many amateurs of the brand, it went the wrong way. If I tend to agree with this when I gaze at the TSX and TL, I must admit that the effect is different when I stare at the ZDX. I believe that the chunkiness of the “the space between the xenon headlights” is better suited to a taller vehicle as proven by the MDX and RDX, both better able to sport it.

Once we move to the side of the ZDX, we can better appreciate the effort put forth from Acura's Southern California design studio. The progressive flowing roofline adds some calm and nicely offsets the busy swarming race of the beltline. And yes, the rear door really is that narrow at the bottom. More on that later. From the rear, one car comes to mind as a source of potential inspiration: the BMW Z4 M Coupe. A positive comment evidently and in my book, the portion of the car that can most lay claim to “sport” as hot hatches continue to pave the way for true performance and versatility.

For the cockpit lover
The ZDX's cabin is infinitely easier to “swallow” than the outside sheet metal. Largely inspired by what is available in all other Acuras, save for the CSX, the overall presentation is not only visually appealing but functional. It's all about the two front passengers. The wraparound-cockpit style of the forward quarters allows each occupant personal space and loads of comfort. Leg, head and elbow room abound and the seats maintain Acura drive with the firm yet loving hand of a mother.

The ZDX's cabin is infinitely easier to “swallow” than the outside sheet metal.