Firestone Destination LE2 (Photo: Bridgestone)

Bridgestone this week unveiled its next-generation Turanza Serenity and Firestone Destination products at the Las Vegas Motor Speedway.

The Bridgestone Turanza Serenity Plus offer improved winter performance and fuel efficiency, as well as a limited treadware warranty increased by 25,000 miles over its predecessor, with 75,000 miles of coverage for the V-rated. Thirty sizes, H-, V- and W-rated, from 15 to 19 inch rim diameters will be available starting in June.

The Firestone Destination products for CUVs, SUVs and light trucks offer improved dry performance, ride comfort, quietness and fuel efficiency. Their 15% improved rolling resistance coefficient translates to up to 2% improved fuel economy.

Both lines have earned the company’s Eco-Product distinction, reserved to identify Bridgestone and Firestone-branded tires designed for improved environmental performance over their predecessors.