car2go Canada, a division of Daimler North America Corporation, will officially launch a new carsharing service in Toronto on Saturday, June 30th. Some 250 car2go edition smart fortwo vehicles will become available for people to use and share collaboratively.

"car2go will redefine personal transportation in the City of Toronto with a service that is unmatched in innovation and flexibility," said Nicholas Cole, president and CEO of car2go Canada. "Anytime, anywhere, car2go members in Toronto will have unlimited access to a car through our state-of-the-art carsharing technology.''

Subscribers will receive a membership card that will give them access to any of the available car2go vehicles in Toronto without having to commit to a return time or location.

Members pay only for the minutes they use the car, with discounted rates for hourly and daily use. They can find the nearest available vehicle through a free smartphone app, with no reservation necessary. Parking, fuel, maintenance and insurance are all included at no additional cost, and there are no annual or monthly fees beyond the one-time $35 membership fee.

Toronto hopes to use the car2go carsharing model alongside existing public transportation, rideshare and bikeshare alternatives to further enhance its status as one of the world’s most livable cities.

Photo: smart