On Tuesday, Toyota became the latest company to show off their new for 2013 Sprint Cup Car.
The unveiling took place at took place in the Toyota Racing Development in Salisbury, NC.
"We're thrilled to finally unveil our new 2013 Camry and we think NASCAR fans will really appreciate that our new on-track Camry looks like the one in their driveways," said Ed Laukes, TMS vice president of marketing communications and motorsports. "Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalize the long- standing relationship between fans and manufacturers in NASCAR. Never before have we had a Camry competing in NASCAR that looked so similar to its production counterpart."
For years the manufacturers, and fans, clamored for race cars which looked more like the ones they owned rather than the current "COT".
"We're extremely proud of the new Camry and the development of the car was truly a unique process," said Lee White, president and general manager of TRD. "NASCAR and all four manufacturers were brought together to guide the direction of the new cars. We all worked together to put the 'S' back in NASCAR -- we all wanted race cars that look more like our stock, production models -- and together we accomplished that. Our new Camry for 2013 is a great looking race car. Everyone at Toyota is eager to have our drivers in a race car that more resembles the street Camry."
Last year NASCAR rules allowed manufacturers to roll out Nationwide Series cars which looked more like street cars. Now it’s the senior division’s turn.
"When everyone at Toyota first saw the design of the 2013 Camry, the first reaction was, 'They're actually going to let you race a car that looks like that?'," said Andy Graves, TRD's vice president of chassis engineering. "That just demonstrates how excited everyone was about the new design of the Camry stock car."