2003 Chrysler Town & Country Limited AWD - The Smart SUV Alternative
The argument as to who invented the minivan is a never-ending one. What can't be argued is that Chrysler popularized its use with the introduction of the Dodge Caravan and Plymouth Voyager Magicwagon twins back in 1983, which triggered the fastest automotive market segment growth for close to two decades. Nearly twenty years later and over 1 million Chrysler Group minivans have been sold in Canada alone. More minivans are sold in Canada per capita than in any other country in the world.
Why is Canada minivan country? Canadians know value. No other type of vehicle on the road gives you more room, comfort, economy and choice than the modern day minivan.
During the '80s and early '90s every other minivan on the road was a Chrysler minivan. Today competition has started to catch up. Like any product, if you keep selling a disproportionate amount, your competition will eventually figure out how to squeeze out their share of the pie. Although today there are over a dozen different minivans on the market, Chrysler somehow still maintains over 30% of the market. This is serious market domination. Smart and timely design updates every four to five years and a huge selection of models and option packages to pick from, allows Chrysler's vans to appeal to a very broad audience. A seemingly never ending ad campaign and a very aggressive dealer network ensure that the sales keep coming as well.
