MAX YOUR RIDE FOR A CHANCE TO WIN A MAZDA 3 SPORT GT!

[jenm]

DRINK IT UP. TRICK IT OUT. YOUR WAY!

Max your ride, fuel your drive and you could win a new
Mazda 3 Sport GT

MISSISSAUGA, ON – May 21, 2008 – For up to eight lucky car enthusiasts, this could be a summer of driving down the highway in style. The makers of Pepsi® and new Diet Pepsi Max™ soft drinks are giving Canadians the chance to win one of eight Mazda3 Sport GT vehicles – plus a $2,500 options allowance to be used toward vehicle options of their choice including 5-speed sport mode automatic transmission, front mask, roof rack, leather wrapped 3-spoke steering wheel, and much more. The cars already come well equipped with 17” alloy wheels, 6-speaker system, rear speaker, heated seats, and power mirrors.
The national contest gives Canadians a chance to get pumped with a tricked out vehicle and free fuel. By enjoying Pepsi products, Canadians can simply enter online with a unique PIN code from specially-marked products for their chance to win the car of their dreams. For lucky drivers who don’t win a car, there are 1500 $25 gas cards to be won.
“This contest is an innovative way to reward our loyal customers, giving them a chance to enjoy the open road in a brand new Mazda,” said Dale Hooper, Vice President of Marketing at Pepsi-QTG Canada. “And at a time when prices at the pumps are climbing, this contest gives customers a chance to fuel up their car with one of the many gas cards available – or better yet – a chance to win a car and trick it up to their unique style.”
Entering for your chance to win is simple. Look for the PIN under the cap of participating 591mL Pepsi products, and go to pepsiaccess.ca to enter your PIN online for a chance to instantly win a customized car or a $25 dollar gas card. Full contest details are available online.
Consumers can enter as many times as they like, as long as each entry is made with a unique PIN code which can be found under the caps of specially-marked Pepsi products: Diet Pepsi Max™, Pepsi®, Diet Pepsi®, Caffeine-Free Pepsi®, 7UP®, Diet 7UP®, Mountain Dew®, and Lipton® Brisk® iced tea.

For more information, please visit www.pepsiaccess.ca

About Pepsi-QTG Canada
Pepsi-QTG Canada, a division of PepsiCo Canada ULC, is a leader in the Canadian beverages industry, and markets a variety of beverages under the following trademarks: PEPSI, DIET PEPSI, DIET PEPSI MAX, 7UP, MOUNTAIN DEW, MUG, AQUAFINA, SOBE, LIPTON, and LIPTON BRISK ICED TEAS, STARBUCKS BOTTLED FRAPPUCINO, GATORADE, DOLE AND TROPICANA.

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For more information or photos, please contact:

Jennifer Mota
PraxisPR
(905) 949-8255 ext. 225

Jennifer Meneses
PraxisPR
(905) 949-8255 ext. 221