Maserati Cars Canada

Maserati
Maserati is a prestigious Italian company known for its exotic sports cars and involvement in auto racing.

In 1926, Alfieri Maserati started things off with the Tipo, which enjoyed instant success in competitions and won the Italian manufacturers' championship.


Three years later, the V4 and its 16-cylinder engine made their debut at the Italian Grand Prix and set a new speed record that caught the entire world's attention and helped the company expand its operations.

Alfieri Maserati died in 1932. His brothers Bindo, Ernesto and Ettore took over, but they had a tough time keeping up with Mercedes-Benz and Auto Union, which largely dominated the races. Still, Maserati found a way to shine.

The Maserati brothers sold their shares to the Orsi family in 1937, although they remained within the company as engineers until 1948.

During World War II, Maserati temporarily morphed into a supplier of electrical components, spark plugs and electric vehicles before returning to the motorsport business.

In 1957, Maserati stopped participating in auto races but continued to design cars for private teams and supply engines to various F1 teams.

A year later, the brand's first-ever road car – the 3500 GT – entered production and ushered in a new era where commercial operations became the top priority. The Sebring and Quattroporte were launched in 1962 and 1963, respectively. The latter was the first Maserati sedan and used a 4.1-litre V8 engine.

Citroën seized control of Maserati in 1968. The Bora, the first vehicle with mid-mounted engine to wear the Trident, premiered at the 1971 Geneva Motor Show.

The Yom Kippur War of 1973 resulted in a global energy crisis that put just about every car company in dire straits. The situation even got worse in May and Citroën decided to liquidate Maserati. Fortunately, the Italian government stepped in and saved the automaker from certain death.

In 1975, most of the capital assets were acquired by Benelli and Alejandro De Tomaso. The former Maserati driver managed to breathe new life into the company and presented the Quattroporte III.

The Biturbo was introduced in the next decade. As a relatively-affordable Maserati, it spawned no fewer than 30 models during its existence.

In 1993, Fiat Auto purchased Maserati and resurrected the Quattroporte. Four years later, under Ferrari ownership, the production line received upgrades in order to build the 3200 GT and Quattroporte Evoluzione. At that point, annual sales exceeded 2,000 units.

Ferrari then reorganized the retail network and expanded the assembly plant before Maserati unveiled the Spyder and announced its desire to return to North America in 2001.

In January 2002, the Coupé made its debut at the Detroit auto show, featuring a 390-horsepower, 4.2-litre V8 and F1-inspired transmission.

Maserati made big waves in September 2003 with the newest Quattroporte, which proved instantly popular among buyers and won numerous awards all over the world.

Production reached a peak of 5,659 units in 2005, the year Fiat regained control of the company. Commercial and industrial synergies with Alfa Romeo contributed to the expansion of Maserati's global presence thanks to the arrival of the GranSport, GranSport Spyder, MC Victory and GranTurismo.

Today, the Maserati lineup consists of the GranTurismo coupe and convertible as well as the Quattroporte sedan. A new SUV called Kubang will join the fold in 2012.
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Maserati Coverage

Latest Reviews

I Say
83%

Alfieri, Bindo, Ettore and Ernesto would certainly be proud of their latest offspring. The four Maserati brothers (who are no longer of this world) set up their first shop in 1914 in Bologna, Italy. On the famous Piazza del Nettuno was a statue of Neptune, God of the sea, holding a massive trident which the Maseratis used to symbolize their corporate namesake.


I Say
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Reviews  |  Tuesday, February 10, 2004 by Alex Law

2005 Maserati Quattroporte Preview

FIRENZA, Italy: Until the wonderful new XJ model came along from Jaguar last summer, the Canadian luxury sedan market was the exclusive preserve of a cadre of German cars. That handsome and talented British saloon car gave people reason to reconsider the BMW 7-Series and Mercedes-Benz S-Class, and sales for those two models suffered.


Latest News

Industry  |  Wednesday, March 05, 2014

Geneva 2014: Maserati Alfieri concept shows aggressive character

Maserati's Alfieri concept, unveiled at the 2014 Geneva Auto Show, is a 2+2 coupe with a 4.7L V8 engine producing 460 horsepower, as well as 20'' front and 21'' rear wheels. The company claims it's more aggressive than the Gran Turismo.


Industry  |  Monday, February 03, 2014

All-new Maserati Ghibli eclipses one-sided Super Bowl (video)

After making its world debut at the Los Angeles Auto Show last November, the all-new Maserati Ghibli appeared in an epic 90-second commercial titled "Strike" during yesterday's Super Bowl.


Industry  |  Tuesday, December 03, 2013

Maserati turns 100: Let the party begin!

Maserati has officially entered the 100th year of its history, and the celebration will culminate on December 14th, 2014 -- exactly a century after the Italian company was founded in Bologna by Alfieri, Ettore and Ernesto Maserati.


Latest Pictures

Photos  |  Wednesday, August 28, 2013
2013 Maserati Quattroporte Preview

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