Versatile Swede
At the 2005 Geneva Motor Show, Saab will introduce yet another vehicle into its rapidly-expanding family. The 9-3 SportCombi (sold
The 9-3 SportCombi is Saab's third wagon, fitting in between the larger 9-5 and smaller Subaru-based 9-2x. (Photo: General Motors) |
When the second-generation 9-3 was launched in 2003, Saab fans around the world were shocked, because the brand had dropped the hatchback body style. Devotees argued that the hatchback is what made the smaller Saab stick out visually amongst the masses of compact luxury cars, with its additional practicality and space.
However, Saab had its own reasons for dropping the bodystyle, namely that it sacrificed all-important structural rigidity, and
The 9-3 SportCombi is a true Saab, something that fans should be pleased about. (Photo: General Motors) |
Some call it brand dilution, loss of identity, or even treason, but it must be recounted that Saab was in a life-and-death situation. The $500 million yearly losses of the Swedish brand prompted the money-shakers at GM to dictate the final ultimatum: become profitable, or face the chopping block. Compared to its makeshift 9-2x and 9-7x models which are a rehashed Subaru Impreza Wagon and a Chevrolet Trailblazer respectively, and North American exclusives, the 9-3 SportCombi is a true Saab, something that fans should be pleased about.