Press release
(Seoul, Korea) Hyundai Motor Company today unveiled its first Plug-in HEV concept car at the Seoul Motor Show. Named Blue-Will by its creators at the Advanced Design Studio, the futuristic car targets 30 to 40 something single urbanites and young families with its highly unique character lines and detailed forms.
Promising an electric-only driving distance of up to 64km on a single charge and a fuel economy rating of up to 2.2 liters/100 km (106mpg), Blue-Will is a test bed of new ideas that range from the unique profile to drive-by-wire steering and touch screen controls.
Blue-Will, codenamed HND-4, is the fourth in a series of highly innovative concept vehicles to come out of the Namyang Design Center currently headed by Oh Suk-Geun, Executive Vice President of Design.
Bold character lines help define Blue-Will''s dynamic character which sets it apart. "The innovative form language gives perfect expression to the advanced eco-friendly technologies found on Blue-Will," said EVP Oh. "At a time of rising concern about the environment and our energy future, Blue Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles," he added.
photo:Hyundai
(Seoul, Korea) Hyundai Motor Company today unveiled its first Plug-in HEV concept car at the Seoul Motor Show. Named Blue-Will by its creators at the Advanced Design Studio, the futuristic car targets 30 to 40 something single urbanites and young families with its highly unique character lines and detailed forms.
 |
Promising an electric-only driving distance of up to 64km on a single charge and a fuel economy rating of up to 2.2 liters/100 km (106mpg), Blue-Will is a test bed of new ideas that range from the unique profile to drive-by-wire steering and touch screen controls.
Blue-Will, codenamed HND-4, is the fourth in a series of highly innovative concept vehicles to come out of the Namyang Design Center currently headed by Oh Suk-Geun, Executive Vice President of Design.
Bold character lines help define Blue-Will''s dynamic character which sets it apart. "The innovative form language gives perfect expression to the advanced eco-friendly technologies found on Blue-Will," said EVP Oh. "At a time of rising concern about the environment and our energy future, Blue Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles," he added.
photo:Hyundai