Incredibly enough, only one out of three Canadian drivers is familiar with today's basic vehicle safety features. Yet, consumers identify safety as a priority when purchasing a new car.
With the exception of ABS and traction control, nearly 70% of Canadians don't know how systems like adaptive headlights and collision warning work.
Toyota Canada and the Traffic Injury Research Foundation (TIRF) are therefore launching Brain on Board
, a public education program to encourage people across the country to learn more about modern vehicle safety features.
"If a driver is unfamiliar with how a car's safety features work -- or even what certain dashboard symbols mean -- there may be more safety benefits that could be realized," said Robyn Robertson, TIRF President and CEO.