2010 Jaguar XJ Preview

Press release
Source: Jaguar Canada

BRAMALEA. ON, Jaguar proudly revealed the All New 2010 Jaguar XJ today in London. The iconic XJ offers a seductive mix of striking design and robust performance made possible by Jaguar's aerospace-inspired light weight aluminum body technology. The All New Jaguar XJ will go on sale in January 2010, with a starting price in Canada of $88,000 MSRP. It is available to order today for delivery in early 2010.


Building on the success of the XK and XF, the new XJ is the third step in the revitalization of the Jaguar brand and redefines the world's perception of a large sports sedan. The new XJ will be available in both standard and long wheelbase models. The long wheelbase offers an even more sumptuous and refined environment for rear-seat passengers with an additional five inches of legroom while the XJ’s largest-in-class trunk features power opening and closing for convenient access to the over 521 liters storage space (without alloy space saver spare wheel).

The All New Jaguar XJ brings new standards of sustainability to the luxury vehicle segment. Its lightweight aluminum structure makes it at least 136 kilograms lighter than its rivals, and is made with 50 percent recycled material allowing the XJ to minimize its carbon footprint and create a potential savings of three tons of CO2 per vehicle, compared to a body shell made entirely of new aluminum. These aerospace-inspired aluminum body technologies also provide benefits to performance, handling and fuel economy, while delivering increased strength, refinement and safety.

The New XJ offers a modern reinterpretation of a number of key XJ design cues while maintaining the highest standards of personal luxury. This is evident in how the strong, muscular lower half of the car contrasts with the slim and graceful quality of the roofline – a nod to the original 1968 XJ sedan.

A standard panoramic glass roof is an integral part of the All New XJ’s design, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The LED light clusters wrap stylishly over the rear fenders, and feature three dramatic red vertical strips while the elongated teardrop shape of the side windows establishes the car’s silhouette. The rear of the All New XJ is notable for its pure, sculpted shape. With a conscious absence of ornamentation, the rear features only a single leaping Jaguar.