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Volvo is looking for enthusiasts for its S80 sedan

By Auto123.com,
Thursday, March 08, 2007
Volvo Canada, in a partnership with marketing company Matchstick, is looking for 25 people in the Toronto Area and 25 more in the Montreal Area for a complimentary extended loan of the new S80 sedan.


To be eligible, you have to fit the following criteria:

  • Be between 40 and 60 years of age;
  • Work or live in downtown Toronto or Montreal;
  • Currently drive a luxury sedan;
  • Are planning to purchase a new car within 12 months;
  • Active in online automotive communities.

In a nutshell, if you are eligible, Volvo would like to hand you the keys to an S80 for a period of time so that you can try it out and post your comments (good or bad) about the car in forums or blogs.

If you think you're the right person for the project, you can contact Matchstick by email at luxurysedan@matchstick.ca.
Photos: Volvo
Topics: volvo, advertising campaigns, news, s80
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