Volvo to offer cash rebates up to $5,000

Swedish carmaker Volvo has just announced a rebate program which will offer buyers of S40, S60, S80, V50, XC90, C30 and C70 models an incentive of up to $5,000 towards the purchase price. The program is focused on 2008 models primarily, though remaining 2007 models are subject to the rebate as well.

The program doesn't discriminate between leasing, financing or cash buyers. "Volvo Canada and its retailers view all customers equally" said Steve Blyth, President and CEO of Volvo Canada. "The company will not offer an incentive program to cash paying customers that is different than one offered to our finance or lease customers. This new rebate program will be available on the majority of Volvo vehicles to all customers regardless of how they would like to conduct the transaction."


It's all to get customers into the dealerships, Blyth says. Volvos cash rebate program combined with great lease and finance rates gives car shoppers a compelling reason to check out their local dealerships.

He adds "we realize Canadians are looking to the US market and comparing prices of vehicles with the same nameplate. We hope they also notice that Canadian Volvo vehicles have a longer list of standard equipment, a more comprehensive warranty offer and a retailer network equipped with parts to service built-for-Canada vehicles.

"That said, we recognize that the price is perhaps the most important factor in a purchase decision. Our plan is that this new rebate program will help customers avoid considering the added cost, hassle, time and intricacies of importing a vehicle from south of the border."