The 2013 Dodge Dart will be featured in a new 90-second commercial debuting Tuesday, July 10th, during the Major League Baseball All-Star Game broadcast.
Viewers will witness the birth of the car, from design to production, with the sound of "No Church in the Wild" by Jay-Z and Kanye West.
The TV spot will be followed this summer by 30- and 60-second versions airing on major broadcast and cable networks as well as in movie theatres, right on time for the Dodge Dart's arrival in dealerships.
The 2013 Toyota RAV4 is one of the latest entrants in the hotly contested compact crossover segment. If I blur the lines slightly, and blend compact and midsize CUVs, they accounted for 6 out 20 of the bestselling vehicles in Canada for 2012. These things are big business.