The 2013 Dodge Dart will be featured in a new 90-second commercial debuting Tuesday, July 10th, during the Major League Baseball All-Star Game broadcast.
Viewers will witness the birth of the car, from design to production, with the sound of "No Church in the Wild" by Jay-Z and Kanye West.
The TV spot will be followed this summer by 30- and 60-second versions airing on major broadcast and cable networks as well as in movie theatres, right on time for the Dodge Dart's arrival in dealerships.
But then, what about across the brands? Sure, a Lexus is a luxury car, but is it really worth the $8,000 to $12,000 extra? What about when two models share 100% of their mechanicals, and equipment levels are nearly identical? We set out to find out where the $10k or so lies between the always esteemed Lexus RX450h and the underappreciated Toyota Highlander Hybrid.