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Fender's colourful ties with GM and America

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Khatir Soltani
Hot rods, burnouts, showcars and rock n' roll
As you may know, Fender Musical Instruments Corporation teamed up with Volkswagen for its premium 9-speaker sound system. However, you could trace Fender's ties with the auto industry all the way back to more than a half-century ago.

Olympic White, Fiesta Red, Lake Placid Blue; does that ring any bell? Some will mention their father's Cadillac, an icon of success for Americans. Others will refer to the colours used by General Motors during the '50s and '60s. Not many will remember the connection between the world's number one automaker and Fender instruments.

That's right: The vintage colours that define some of Fender's musical instruments are the same as Cadillac, Oldsmobile, Buick and even Corvette models from the good ol' days!

These vibrant finishes evoke long road trips in a convertible and the growl of the 409 big-block engine. They're also reminiscent of The Beach Boys, classic rock n' roll, and of course the original Woodstock.

Just for fun, here's a little montage that sheds a different light on guitars and vintage cars:

Olympic White
Fender Stratocaster 1968 Jimi Hendrix Tribute
Fender Stratocaster 1968 Jimi Hendrix Tribute, olympic white colour (Photo: Maxime Allaire/Auto123.com)
1961 Buick Invicta Convertible Coupe
1961 Buick Invicta Convertible Coupe, Olympic white colour (Photo RM Auctions)

Inca Silver
Fender Stratocaster signature - Robert Cray
Fender Stratocaster signature - Robert Cray, Inca Silver colour (Photo: Fender)
Chevrolet Corvette Convertible 1959
1959 Chevrolet Corvette Convertible, inca-silver colour (Photo: Barett-Jackson)

Sonic Blue

Fender Stratocaster, sonic blue color
Fender Stratocaster, sonic blue colour (Photo: Fender)
1958 Oldsmobile Super 88 Convertible, sonic blue color
1958 Oldsmobile Super 88 Convertible, sonic blue colour (Photo: RM Auctions)

Burgundy Mist Metallic
Fender Jaguar, burgundy mist metallic color
Fender Jaguar, burgundy mist metallic colour (Photo: Fender)
1958 Cadillac Eldorado Biarritz
1958 Cadillac Eldorado Biarritz, burgundy mist metallic colour (Photo: RM Auctions)

Black
Fender Stratocaster, black colour
Fender Stratocaster, black colour (Photo: Fender)
Oldsmobile 98 Convertible 1959, couleur black
1959 Oldsmobile 98 Convertible, black colour (Photo: RM Auctions)

Firemist Gold metallic
Fender Stratocaster, couleur firemist gold metalli
Fender Stratocaster, firemist gold metallic colour (Photo: Fender)
Cadillac Fleetwood Eldorado Sport Convertible 1964, couleur firemist gold
1964 Cadillac Fleetwood Eldorado Sport Convertible, firemist gold colour (Photo: RM Auctions)

Shell Pink
Fender Stratocaster, couleur shell pink
Fender Stratocaster, shell pink colour (Photo: Fender)
Buick Caballero Station Wagon 1958
1958 Buick Caballero Station Wagon, pink shell colour (Photo: Barrett-Jackson)

Fiesta Red
Fender Stratocaster, couleur fiesta red
Fender Stratocaster, fiesta red colour (Photo: Fender)
Chevrolet Corvette 1960, couleur fiesta red
1960 Chevrolet Corvette, fiesta red colour (Photo: RM Auctions)

Sherwood Green

Fender Stratocaster, couleur sherwood green
Fender Stratocaster, sherwood green colour (Photo: Fender)
Chevrolet Corvette 327-300 Roadster 1965, couleur sherwood green
1965 Chevrolet Corvette 327-300 Roadster, sherwood green colour (Photo: RM Auctions)

Surf Green
Fender Stratocaster, couleur surf green
Fender Stratocaster, surf green colour (Photo: Fender)
Cadillac Coupé DeVille 1960, couleur surf green
1960 Cadillac Coupé DeVille, surf green colour (Photo: RM Auctions)


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada