Oakville, Ontario — July 1 marks the launch of the Ford Employee Pricing event Ford Motor Company of Canada, Limited announced today. Until August 31, 2010, customers across Canada can take advantage of Ford employee prices on most 2010 and 2011 Ford and Lincoln vehicles.
Ford is also inviting consumers across Canada to visit their local dealership for the expanded Drive One Challenge. Test drive any new Ford or Lincoln vehicle - from our award winning Ford Fusion, Ford Taurus and Ford F-Series, to the luxurious Lincoln MKS - and if you decide to purchase any new vehicle from another manufacturer within 100 hours of the test drive, you will receive $100 from Ford.
"The Ford brand now has the highest initial quality among all non-luxury brands and we are inspiring even more Canadians to get behind the wheel and experience that quality," said David Mondragon, president and CEO, Ford of Canada. "We are so confident in both our Ford and Lincoln line-up that we are willing to pay $100 within 100 hours if a customer experiences our vehicles and still purchases a vehicle from a competitor."
In addition, momentum has continued for the Ford Exclusive Recycle Your Ride Program, with more than 8,500 customers participating in the program to date. Due to its success, Ford is extending the program through September 30, 2010. With this program consumers turning in 2003 model year (or older) vehicles (of any make) for retirement will get up to $3,000 towards the purchase of a new 2010 or 2011 Ford or Lincoln vehicle. Through an exclusive agreement with Summerhill Impact, Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles. Ford's Exclusive Recycle Your Ride program is in addition to the $300 available from Retire Your Ride, a program funded by the Government of Canada (1995 model year or older vehicles).
The Ford Exclusive Recycle Your Ride Program is combinable with the Ford Employee Pricing event.