2010 BMW ActiveHybrid 7 Preview

Press release
Source: BMW Canada

WHITBY, ON – On the heels of introducing the BMW ActiveHybrid X6, today BMW announced the production version of the all-new BMW ActiveHybrid 7, which will also premiere at the Frankfurt Auto Show (IAA) in September. The BMW ActiveHybrid 7 will reach Canadian showrooms in Spring 2010. Based on the newest BMW 7 Series, this unique car sets new standards for performance and efficiency in the premium luxury class.


This symbiosis of an upgraded twin-turbo, High Precision Direct Injection, V8 engine with a 3-phase synchronous elec­tric motor gives the BMW ActiveHybrid 7 a combined output of 455 hp and maximum torque of 516 lb-ft (preliminary figures). Power is transmitted via an 8-speed automatic transmission with the electric motor positioned between the engine and the torque converter. The electric motor receives its supply of energy from a lithium-ion battery developed specifically for use in this automobile.

Precisely controlled interaction of both power sources serves to maximize the efficiency and dynamic performance of the BMW ActiveHybrid 7. The result is a unique driving experience that demonstrates the performance capabilities of modern hybrid technology. The BMW ActiveHybrid 7 accelerates to 100 km/h in 5.0 seconds (preliminary), while delivering fuel economy approximately 15% better than the 750i. Official Transport Canada ratings will be available closer to market launch.

BMW ActiveHybrid technology also provides new features that promote efficiency while preserving comfort. As an example, the BMW ActiveHybrid 7 is the first BMW with automatic transmission to feature Auto Start Stop to maximize efficiency by avoiding engine idling when stopped. Another advantage is that the air conditioning and ventilation system remains fully operational when using Auto Start Stop. In this case, power is supplied directly through the 120-volt on-board network powered by the lithium-ion battery.

Special displays in the instrument cluster and the Central Display inform the passengers of the degree of efficiency and the current operating status of the hybrid components. The ActiveHybrid 7 is distinguished from the 750i by aerodynamically-tuned ten-spoke 19-inch light-alloy Aero wheels, and model designations on the trunk lid, C-pillars, and on the door cutouts. The BMW ActiveHybrid 7 is also available in Bluewater Metallic exterior paintwork.

BMW’s first luxury sedan with ActiveHybrid technology will enter the Canadian market only as an extended version with the wheelbase increased by 5.5", all of which is devoted to the enhanced comfort of rear-seat passengers. The ActiveHybrid 7 will be available with a wide range of options from the portfolio of equipment and accessories offered on the BMW 7 Series, enabling custom tailoring of the ActiveHybrid 7 to individual tastes and requirements.