Introducing The Auris HSD Full Hybrid Concept

Press release
Source: Toyota (UK)

The new Auris HSD Full Hybrid Concept, presented publicly for the first time at the Frankfurt motor show, marks a significant milestone in Toyota’s plan to equip its mainstream European models with full hybrid technology. Toyota is committed to making the environmental benefits of its Hybrid Synergy Drive (HSD) accessible to a wider customer base and it is on track to offer a hybrid version of every model in its range by the early 2020s.


A five door hatchback is the best selling type of car in Europe and consequently the installation of HSD in Auris is the logical first step in deploying full hybrid technology across Toyota’s entire European model line-up.

By introducing the Auris HSD Full Hybrid Concept, Toyota also aims to shift customer perceptions of hybrid technology. The obvious advantages are exceptional fuel efficiency and low CO2 emissions, but customers will also experience smooth and sophisticated driving unlike any other family hatchback, thanks to the everyday usability, comfort and quietness of the Toyota full hybrid powertrain.

The Auris HSD Full Hybrid will be built by Toyota Motor Manufacturing UK (TMUK) at the Burnaston factory, near Derby, with sales scheduled to start during the second half of 2010.

The news that Europe’s first hybrid production model will be built in the UK has been welcomed by the British Government. Business Secretary Lord Mandelson said: "I'm delighted Toyota has chosen the UK to build its first hybrid vehicle in Europe. When I visited the Burnaston plant in July, I saw for myself the energy and commitment of Toyota and its workers. The unveiling of the new car at the Frankfurt Motor Show brings the vision of making the UK the best place in the world to develop low carbon vehicles a step closer. I look forward to seeing the cars roll off the line next year."

Exterior design
The design of the Auris HSD Full Hybrid Concept reflects the installation of a full hybrid powertrain in a mainstream package. Subtle changes have been made to Auris’s styling to improve aerodynamic efficiency and blue hybrid badging identifies the car as a member of Toyota’s full hybrid fleet.

The front end is designed to optimise airflow and so help maximise fuel efficiency. The front and rear bumper corners have flat surfaces, a feature that not only accentuates the car’s wide and solid stance, but also smoothes the flow of air over the vehicle’s flanks, minimising turbulence and drag.