The Super-Efficient New 2010 Focus ECOnetic

Press release
Source: Ford

FRANKFURT, ― At the 2009 Frankfurt Motor Show Ford of Europe is revealing the next step in its acclaimed low CO2 Ford ECOnetic strategy, the super-efficient new 2010 Focus ECOnetic.


Dedicated Ford ECOnetic Fiesta, Focus, Mondeo and Transit models have already established themselves as credible alternatives for customers prioritising low carbon motoring and high levels of fuel efficiency. The new model for 2010 takes this formula even further by combining new technology with clever details to produce the most efficient Focus ECOnetic to date.

Efficient technology
The new Focus ECOnetic five-door is available with a new optional Ford Auto-Start-Stop system that was previewed on the Ford iosis MAX Concept at the 2009 Geneva Motor Show. Regardless of whether Auto-Start-Stop is specified, the Focus ECOnetic has Smart Regenerative Charging and Low Tension FEAD (Front End Accessory Drive) – technologies that are new to the Ford of Europe product line-up, and which combine to deliver lower emissions and better fuel efficiency and pave the way for future powertrains from the blue oval.

Power comes from Ford's 109PS (80kW) 1.6-litre Duratorq TDCi engine with standard coated Diesel Particulate Filter (cDPF). Target average CO2 emissions for the Auto-Start-Stop equipped car are as low as 99g/km, with a combined fuel economy of 74.2mpg and 104g/km for the standard Focus ECOnetic.*

The new Focus ECOnetic is also the first vehicle to feature the new Ford Eco Mode system as standard. An all-new driver information system, Ford Eco Mode helps to educate the driver to achieve improved real-world fuel economy – thus benefitting the customer's pocket as well as the environment.

"To achieve these impressive figures, we combined the proven approach of the original Focus ECOnetic model with even more detail improvements and all-new technologies," said Dr. Thilo Seibert, Manager CO2 Technologies for Ford of Europe. "The new Focus ECOnetic is particularly significant as it paves the way for some of these technologies to be implemented into our core vehicle series in the near future."

Ford Auto-Start-Stop system
The new Focus ECOnetic five-door is the first European Ford to offer a new Ford Auto-Start-Stop system, which combines automatic engine start-stop operation with the car's smart regenerative charging and advanced battery management systems.