, - Honda Motor Co., Ltd. today announced plans to begin Japan-wide sales starting February 2010, of the Honda Bicycle Simulator developed for the purpose of traffic safety education. By safely experiencing the possible risks bicycle riders may face, users will improve their ability to predict risks and increase safety awareness. In addition, rider evaluation session which will follow the riding simulation will help users learn traffic rules and manners in an enjoyable way. Honda will aim for widespread use of this simulator by a range of customers including public offices, law-enforcement organizations, driving schools and educational institutions which conduct bicycle safety education programs primarily for school children and senior citizens. Honda will begin accepting pre-sale orders in November of this year.
In recent years, the total number of fatalities from traffic accidents has declined in Japan. However, the ratio of fatalities in accidents involving bicycles has increased. Bicycle riders aged 10 - 19 in and above the age of 50 have the highest chance to get involved in an accident, and approximately 70 percent of bicycle accidents are caused by violation of traffic rules.
Leveraging the know-how accumulated through its activities to promote traffic safety since 1964, Honda has been developing and selling motorcycle and automobile simulators since 1996 and 2001, respectively, as traffic safety educational devices which enable users to safely experience the risks based on real-world traffic situations. By offering these simulators, Honda's goal is to improve people's ability to predict risks and increase safety awareness. Striving to realize a richer mobility society in the future, Honda developed the Honda Bicycle Simulator as an educational tool for a wider range of people.