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2013 Scion FR-S Brings the Sport Back to the Car
Wednesday, May 23, 2012
Scion Canada announced today full details for its 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model to join the Scion family and will go on sale in May.
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Scion announces FR-S to start at $25,990
Monday, April 02, 2012
Scion's compact RWD sports car, the FR-S, will come with an MSRP starting at $25,990; $27,170 if you want the six-speed auto with paddle shifters.
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2012 Scion tC Release Series 7.0 Review
Monday, December 26, 2011
Somehow, and despite the time and effort invested by Toyota to create a social buzz around its introduction, the Scion brand's arrival in Canada caused but a small wave in the ocean. Maybe it's because we knew all about the Scion product lineup already, on sale in the US since 2003.
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The 2013 Scion FR-S available next spring
Friday, December 02, 2011
After the grand unveiling of the Toyota GT 86 destined exclusively for Europe at the Tokyo Motor Show, the North American version, known as the Scion FR-S (Front-engine, Rear-wheel drive, Sport), is slated to hit dealerships in the spring of 2012
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2011 Scion tC Review
Friday, November 11, 2011
Webster's Dictionary defines "Scion" as a "descendant (of a notable family), a son or a daughter. It seems a strangely traditionalist moniker for a brand aimed directly at a young and hip demographic, but given that Scion is a new branch off the patriarchal giant Toyota, perhaps it's fitting.
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2012 Scion iQ First Impressions
Friday, September 16, 2011
The Scion iQ is billed as the world's smallest four-seater and the most fuel-efficient, non-hybrid car currently on the market, at 5 L/100km combined city/highway. In a bold move, Scion Canada made the iQ a "mono-spec" car, one without significant options.
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Toyota FT-86/Scion FR-S pitted against the competition (photos)
Wednesday, August 17, 2011
Toyota is really testing our patience, dangling the FT-86 in front of us, to be introduced under the Scion banner as the FR-S and still out so of reach. Despite the interminable wait, enthusiasm for the Japanese automaker's next sports car just doesn't seem to flag.
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Scion FR-S: more details!
Wednesday, July 20, 2011
We've been hearing about this car for the better part of the last two years, and according to some it will be worth it.
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It's small and electric, and no you can't buy one
Monday, July 18, 2011
Like dangling a cookie in front of a hungry toddler, Scion have released news that an all-electric version of the smallest 4-seater in the world, the iQ, will not be available for the public to buy.
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What's in store for Toyota in the coming year
Thursday, June 30, 2011
Toyota Motor Sales USA held its annual dealer meeting in Las Vegas yesterday, and TMC President Akio Toyoda made some statements about what's coming up for Toyota in the next year.
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2011 Scion xB Review
Monday, June 20, 2011
Whatever that may be, Scion's xB is a novelty that no longer is. Now I could continue, stating the fact that Scion should have been present in Canada from the onset and by having waited nearly a decade, they've essentially deflated their own balloon.
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New York 2011: FT-86 II shows up as Scion FR-S Concept
Thursday, April 21, 2011
Today, we finally got the confirmation that the mysterious Scion concept to be displayed at the New York International Auto Show is the FR-S, basically a near-carbon copy of the Toyota FT-86 II introduced earlier this year in Geneva.
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2011 Scion tC Review
Friday, May 06, 2011
When Toyota finally announced the arrival of its youthful Scion division in Canada after years of U.S. exclusivity, small car enthusiasts over here suddenly got all excited. After all, these models are known for their cool factor and customization potential. The tC is probably the most stimulating of the bunch with racy looks that suggest a ferocious coupe.
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Montreal 2011: Scion iQ makes its first steps in Canada (video)
Tuesday, January 18, 2011
Bigger than a smart fortwo and much smaller than a Toyota Yaris, the Scion iQ was presented for the first time in Canada at Montreal International Auto Show. The car will seek for an urban audience that wants to save as much fuel as possible without sacrificing security and customization, the company's battle horse.
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2011 Scion tC Review
Thursday, January 20, 2011
Scion is causing problems in the Renny household. As a car for hip (another ancient term according to my son), youthful new car buyers, I'm not supposed to like the car. It would seem that I'm not allowed to like the same things my son does, not in music, not in movies, not in TV shows and certainly not in vehicles.
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2011 Scion xD Review
Sunday, December 26, 2010
If you're under 35, nonconformist, and preferably a trendsetter, you may read on. At least, that's what's insinuated in a Toyota Canada press release dated October 28, describing the target market of the new brand, Scion.
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Scion Canada confirms 40 more Scion dealerships across Canada
Friday, October 22, 2010
Scion confirmed plans to expand its presence in Canada in 2011 with the rollout of 40 Phase II dealers in 30 more markets across Canada next spring. Scion launched in Canada in September with 45 dealers in Montreal, Toronto and Vancouver and the response from Canadians has been tremendous. 70% of all inquiries are hitting the key "male under-35" target market and about half are new to the Toyota brand.
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Toyota offers free maintenance on 2011 Toyota and Scions
Thursday, October 07, 2010
Toyota has just announced that they will be including 24 months of free maintenance on all of their 2011 products, in the US. This "added value" will also include 24-hour road-side assistance. The plan covers normal factory scheduled maintenance for up to 25,000 miles, or the aforementioned two years.
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Scion opens for business in Canada
Tuesday, September 28, 2010
The time is right: The wait is over. Scion rolls into Canada today, with 45 dealers in Montreal, Toronto and Vancouver, bringing vehicles and a new automotive experience to young, style-conscious Canadian drivers. "There's a new demographic of drivers in Canada - younger drivers who demand a new type of vehicle and a new style of doing business. And today, they can finally get that from Scion," said Larry Hutchinson, Director of Scion in Canada. "Scion now offers a full line-up of distinctively styled, well-equipped models, a unique in-dealer and online experience, and a new business model designed to address the needs of a new generation."
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2011 Scion tC First Impressions
Tuesday, September 21, 2010
A new coupe is coming to town, and it's going to shake-up the status quo. Scion--Toyota's youth division--will be opening 45 dealerships across the country later this month. They will aggressively market their three Scion models--tC, xB and xD--to the Y-generation. Setting Scion apart from other manufacturers that have taken aim at the urbane hipsters is the ability to customize a Scion by selecting from a catalogue of 75 dealer-installed Toyota TRD accessories that modify suspension setups, exhaust systems, brakes and many other aspects of a Scion including appearance.
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2011 Scion xD First Impressions (video)
Tuesday, September 21, 2010
The Scion xD is a cool little sub-compact 5-door that serves as Scion's entry-level ride. It's generously equipped for its MSRP of $17,200, and it's totally customize'able with Toyota's long list of TRD bits and pieces. Without adding any of the dealer-installed components available to personalize one's xD, it's an attractive looking ride that conveys a sense of sportiness in both sight and sound. I appreciate the vehicle's clean lines and attractive proportioning; I also like its slightly brazen exhaust note.
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2011 Scion xB First Impressions
Monday, September 20, 2010
It'll attack Canadian roads later this month. The boxy xB is Scion's iconic and most recognizable product to date. Eight years after their launch in the US, Toyota has finally decided that the stars have aligned, and they point north. The xB is a remarkably interesting vehicle, which can serve as a rolling expression of one's self, thanks to the availability of no less than 75 dealer-installed customizing accessories. Whether personalized or not, the xB isn't short on practicality, space and delightful driving dynamics.
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Scion Canadian Launch
Monday, September 20, 2010
Canada is a vast nation of opportunity and prosperity; it would seem that Toyota has finally figured that out. Later this month, Toyota will be launching its Scion division in Canada. As in the US, Scion will stand on its own, independent of its Toyota parent.
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Scion Canada announces affordably-priced vehicles
Wednesday, September 08, 2010
Toronto - SCION Canada today announced manufacturer's suggested retail pricing (MSRP) for its line up of performance-oriented, style-conscious automobiles - and with prices starting below comparable competitive models, the autos designed to move you are also priced to move.
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2011 Scion tC Preview
Monday, August 23, 2010
This fall, a new compact coupe will find its way onto the Canadian market. There aren't many remaining, as only the Honda Civic and the Kia Forte Koup are left. The Chevrolet Cobalt will be a goner in a few weeks when it will be replaced by the sedan-only Cruze, and the two-door Focus coupe will be retired for 2011.
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2011 Scion xD Preview
Monday, August 23, 2010
When the Scion will officially launch in Canada, three models will initially be available, the xB, the xD and the tC. Next spring, the diminutive iQ will join the rest of the product line-up.
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2011 Scion iQ Preview
Wednesday, July 07, 2010
After months and months of speculation, the iQ has been cleared for sale in Canada. That's good news. Why is it good news? Because a lot of people don't need huge cars like the Yaris or land yachts like the Corolla. The average couple has only 1.4 kids, so why have room for five passengers when you only need four?
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2011 Scion xB Preview
Friday, July 09, 2010
We've been waiting for Scion for years to arrive in Canada. Since their introduction on US soil, targeted at a younger customer base than Toyota's ever-rising average buyer age, we always figured that Scion was a perfect fit for Canadians: small, fuel-efficient and spacious cars that are affordable and that offer a plethora of customizing possibilities.
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2004-2006 Scion xB Pre-Owned
Saturday, July 03, 2010
Toyota's Scion brand might be unfamiliar to most Canadians-- though many copies of their models have found their way across the border from the US, and Toyota is planning to start Scion sales in major Canadian cities soon. The Japanese brand started in the US a few years ago, and intended to focus on a youthful and expressive shopper that demands uniqueness, customizability and a sense of community.
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Scion in Canada, here's where to get one
Tuesday, June 15, 2010
It's official. Scion has announced the names of the first wave of dealers who will help to launch the brand in Canada in September 2010. Built on a "store within a store" format, the initial 46 dealers include 21 in Toronto, 17 in Montreal and 8 in Vancouver.
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2010 New York Autoshow: Scion Unveils All-New 2011 iQ and tC Models
Wednesday, March 31, 2010
Visually influenced by the Fuse Sports Coupe Concept which was unveiled at the 2009 Montreal Auto Show, the new tC carries the 2.5 litre I4 engine producing 180hp from the Camry SE. Some of its concept-inspired features are the similar rear quarter-panel window line and xB-style blacked-out A-pillars. The new tC still maintains the all-glass roof, roomy interior, hatchback design and orange-coloured dash instruments.
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The xB And Corolla Are The First Toyota Models To Earn Top Safety Pick
Monday, March 01, 2010
The Scion xB and Toyota Corolla bring to seven the number of small cars consumers have to choose from that earn the Institute's highest safety designation. To qualify for Top Safety Pick, a vehicle must earn the highest rating of good in the Institute's front, side, rollover, and rear impact tests and be equipped with electronic stability control.
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Montreal AutoShow 2010: SCION brings high style, urban savvy style
Thursday, January 14, 2010
Those who are members of the SCION Nation or want to find out more about it can do so at the Montreal International Auto Show. That's where SCION makes its official full lineup Canadian debut with three highly customized, urban aware models.
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2010 Scion Preview
Thursday, October 29, 2009
(TORONTO) - Announced at a luncheon in St. Catharine's today, SCION the automotive brand that maximizes personal expression will bust the performance and style conventions when it arrives at 45 SCION Dealers in Montreal, Toronto and Vancouver in September, 2010.
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Scion iQ bows in New York
Wednesday, April 08, 2009
Marketing folks have determined that a great way to sell Toyotas to young North Americans is to do so with a separate brand. The Scion brand was devised to do just that. Available in the US and parts of Canada, Scion is big on customizability, fun and value.
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Scoop! 2010 iQ will be a Scion!
Wednesday, April 01, 2009
After a long stakeout (on a public street, of course) outside a top-secret Toyota facility, we caught a quick glimpse of Scion's upcoming New York Auto Show Concept. The ''super-compact'' hatchback, named iQ (same name as Toyota's version shown on the stock picture below), will debut as a Scion next week, and is expected to be sold here in the States and most surely in Canada as well, where the brand is in the launch phase.
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Scion coming to Canada
Monday, October 20, 2008
Yesterday, Toyota announced that models from their youthful and energetic Scion brand will be migrating north to Canada for 2010. The highly-customizable lineup is currently sold in the USA and overseas, and aims to capture a younger buyer than does a typical Toyota model. Toyota says that Scion models forge a fit between "car" and "community", and that they'll be on sale here in 2010.
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New York Auto Show: Scion
Wednesday, March 19, 2008
A cross between an xB and a vintage American hot rod, the Hako polarized spectators with its peculiar shape and atomic orange paint. The car sports a square grille, a square roof and bulging wheel arches. It also has a greenhouse that wraps around the rear end. According to Scion's vice president, Jack Hollis, "Scion's Hako Coupe Concept embodies a distinct global perspective on today's youth."
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Scion to debut new coupe concept at NYIAS
Friday, March 07, 2008
Toyota's youthful sub-brand is called 'Scion", and its products have become popular amongst younger shoppers and those looking for an expressive, fun and value-minded vehicle. The company presently offers two five-door hatchback models to American shoppers, as well as a racy coupe called the TC. Scion's vehicles are available for order with a slew of customizable options including interior upgrades, body parts, performance add-ons and entertainment features.
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Gone is the dash-mounted flower vase in the latest version of Volkswagen's Bug. Gone too is much of its cutesiness, replaced by a notable degree of sportiness intended to broaden the Beetle's target market by attracting male attention.
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