This year Mercedes-Benz is celebrating the one hundredth birthday of the Mercedes three-pointed star and the Benz emblem with a particularly exclusive edition of the CL Coupé. This anniversary model shines with an extensive package of appointments and exquisite details.
This CL500 "100 years of the trademark" anniversary edition includes an elegant paint finish from the designo collection, a new AMG Sports package, top-class leather, black piano lacquer trim and beautifully executed emblems of the original trademarks in gilded plate brass, which are inset into the centre console. These are accurate reproductions of the emblems that Daimler Motorengesellschaft and Benz & Cie registered as trademarks one hundred years ago, forming the basis for the Mercedes star.
The anniversary edition also includes high-sheen 20-inch 5 twin-spoke AMG light-alloy wheels painted in titanium grey, which are only available for this special CL-Class model.
This special edition will be available in Canada later this year in very limited quantity and as a 2010 model-year.
A 100-year tradition
The histories of the Mercedes star and the Benz laurel wreath began independently of each other: on 24 June 1909 Daimler-Motoren-Gesellschaft officially registered the design of the Mercedes star, and on 6 August Benz & Cie. registered the letters "Benz", enclosed by a laurel wreath, as a trademark with the Imperial Patent Office.
The fact that both vehicle makers registered their new trademarks in the summer of 1909 appears in retrospect as a parallel to the year 1886. That was the year when, again independently of each other, Gottlieb Daimler and Carl Benz invented the automobile. Twenty-three years later the two companies, competitors at the time, created new brand symbols which promptly appeared as a badge and device on their respective vehicles.
On 18 February 1925 - more than a year prior to the merger of Daimler and Benz on 28 June 1926 - the two brands registered the new joint logo: Daimler's Mercedes star set within Benz's laurel wreath. From this the trademark of Mercedes-Benz, valid to this day, developed.
photo:Mercede-Benz
 |
| This Mercedes-Benz CL500 celebrates the one hundredth birthday of the Mercedes three-pointed star and the Benz emblem. |
This CL500 "100 years of the trademark" anniversary edition includes an elegant paint finish from the designo collection, a new AMG Sports package, top-class leather, black piano lacquer trim and beautifully executed emblems of the original trademarks in gilded plate brass, which are inset into the centre console. These are accurate reproductions of the emblems that Daimler Motorengesellschaft and Benz & Cie registered as trademarks one hundred years ago, forming the basis for the Mercedes star.
The anniversary edition also includes high-sheen 20-inch 5 twin-spoke AMG light-alloy wheels painted in titanium grey, which are only available for this special CL-Class model.
This special edition will be available in Canada later this year in very limited quantity and as a 2010 model-year.
A 100-year tradition
The histories of the Mercedes star and the Benz laurel wreath began independently of each other: on 24 June 1909 Daimler-Motoren-Gesellschaft officially registered the design of the Mercedes star, and on 6 August Benz & Cie. registered the letters "Benz", enclosed by a laurel wreath, as a trademark with the Imperial Patent Office.
The fact that both vehicle makers registered their new trademarks in the summer of 1909 appears in retrospect as a parallel to the year 1886. That was the year when, again independently of each other, Gottlieb Daimler and Carl Benz invented the automobile. Twenty-three years later the two companies, competitors at the time, created new brand symbols which promptly appeared as a badge and device on their respective vehicles.
On 18 February 1925 - more than a year prior to the merger of Daimler and Benz on 28 June 1926 - the two brands registered the new joint logo: Daimler's Mercedes star set within Benz's laurel wreath. From this the trademark of Mercedes-Benz, valid to this day, developed.
 |
| Beautiful reproductions in gilded plate brass of the original Mercedes and Benz emblems are inset into the centre console. |
photo:Mercede-Benz
Article Gallery