I suspect that some of you, if you are regular visitors
to our site, may start finding the "brand" angle a little
tiresome. The truth of the matter is that the vast
majority of us are all about brands. Audi is one of
those brands that sees us lusting and wanting, much
like Michael Kors, Marc Jacobs, and so on.
The new Cadillac ELR may be all of the above, however, even after returning the car to its rightful owners, I'm still scratching my head. I'm wondering what the ELR's true reason for being is. I keep asking myself the question that's been on many experts' lips since the ELR launched: Why?