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Toyota, Ford and Honda 1-2-3 in brand perception

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Khatir Soltani
Consumer Reports’ latest Car Brand Perception Survey puts Toyota (133 points), Ford (118) and Honda (114) on the podium. At the other end of the spectrum, Ram (7 points), Scion (6) and Mitsubishi (6) got the worst scores.

The survey reflects how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green.

Overall brand perception


Source: Consumer Reports



Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada