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Volvo's viral ad starring Jean-Claude Van Damme

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Josée Paquet
With nearly 24 million views so far, Volvo's latest ad starring Jean-Claude Van Damme has been a huge hit. In an effort to showcase the outstanding precision and stability of its dynamic steering system, the Swedish manufacturer called on the world-renowned martial arts specialist to do the split between a pair of moving trucks, with his feet resting on the sideview mirrors. Incredible!



Josée Paquet
Josée Paquet
Automotive expert