Italian automaker Lancia is set to dazzle crowds at Frankfurt with a new machine that conveys a natural elegance, some youthful attitude, and an interesting brand-collaboration intended to make it more appealing to design conscious consumers. Lancia has teamed up with MomoDesign for the Ypsilon Sport MomoDesign- a machine that blends the stand-out styling of MomoDesign's clothing and Lancia's automobiles. MomoDesign has even created helmets, watches, glasses and leather goods to compliment the car- as wearable interpretations of the style and attitude that identify the Lancia brand.
|Lancia Ypsilon Sport MomoDesign|
To further set Ypsilon Sport MomoDesign owners apart, the car is available with features like a large sunroof, dual-zone automatic climate control, a Bose stereo system, and satellite navigation. Keeping its stylish customers happy is a premium warranty service which includes pickup and drop-off of the vehicle at the local workshop for periodical repairs and check-ups. This service covers the two year warranty period and saves time while guaranteeing mobility- which helps to keep the consumer's mind at ease.
Easing minds and bringing the trademark brand of Italian hospitality into a car is the job of Lancia's new Musa. It's a compact car built to convey the warmth, generosity and good taste of the people who build it.
The current iteration of this best-seller is already a looker, but Lancia promises it's about to get better by way of various upgrades and a greater 'size impression' which will be appreciated by the target market who demand refinement and space.
Musa can even be made-to-order like a tailored suit, with over 80 combinations of interior fitments and materials possible.