With London staging the 2012 Games this summer, Santander has articulated the fizzing excitement surrounding the capital with the release of a concept film featuring McLaren's Jenson Button and Lewis Hamilton to speculate how the city could add to cement a claim to be the world's pre-eminent sporting capital.
The London Grand Prix by Santander is presented as an ultra-high fidelity short CGI film founded on a detailed feasibility study undertaken by expert project architects, Populous, which has first hand experience of delivering Formula 1 infrastructure projects for Silverstone and a range of other venue clients of international stature from London's O2 Arena to the Sochi 2014 Olympic Stadium.
By embracing the detailed logistical expertise that has delivered the spectacular new Silverstone circuit and allying it with the unique cockpit insights of Britain's two F1 World Champions, Lewis and Jenson, Santander's London Grand Prix film provides the most comprehensive answer yet to the much-vaunted question of how a Formula 1 street-race in the capital might one day look.
Lewis and Jenson have been extensively consulted in the development of the detail for the 14-corner, 5.1km circuit which features a start grid on The Mall, a 192mph Santander straight in the run up to Buckingham Palace and with perhaps one of the most audacious corners anywhere on the sport's twenty race global calendar, the London Grand Prix route circuit will steer 24 cars from Trafalgar Square into Admiralty Arch.
Conceived as a night race, the lifelike quality of the CGI includes a driver perspective from the cockpit of the Vodafone McLaren Mercedes MP4-27 F1 car as it races through the streets of London, making for compelling viewing.