From press release

For the third year in a row, the Ontario Honda Dealers Association (OHDA) will pay the cost of admission for fans to enjoy the speed and spectacle of the Honda Indy Toronto on Friday, July 6.

With generous support from fans, Honda Canada and the OHDA have raised more than $200,000 for Make-A-Wish during the previous two seasons, helping to make the wishes of children who are living with a life-threatening medical condition come true.

Paul Tracy and the "Make-A-Wish" Indy car last year. (Photo:Make-A-Wish)

In lieu of admission, and to take part in various on-site games and activities, Free Friday attendees are encouraged to donate to Make-A-Wish.

All donations will once again be matched dollar-for-dollar by Honda Canada. With support from organizations like Honda Canada and the OHDA, Make-A-Wish grants over 400 wishes a year through eight regional chapters across the country.

Interestingly, Auto123.com will also participate in the fund rising event for Make-A-Wish later this year. For a second year in succession, Auto123.com will enter two teams in the 48-Hour Bike Marathon held on the Gilles Villeneuve circuit in Montreal next September.