Scion Cars Canada
The banner was born in March 2002 at the New York Auto Show with the introduction of the bbX and ccX concept cars. A year later, the xA and xB took to the stage at the Los Angeles show and were distributed at select sales points.
It wasn’t until 2004 that a well-established dealer network saw the light of day in the United States, the only market where Scion products were available.
The brand then introduced new cars and went back to the drawing board for its existing models. The tC landed in 2004 as a 2005 model. The second-generation xB and the xD, the xA’s replacement, were launched in 2006.
In 2010 Scion set its sights on the Canadian market, establishing 45 sales points in Montreal, Toronto and Vancouver. The iQ microcar was introduced in 2011 as a 2012 MY, joining the ranks of its three brethren.
Scion’s portfolio now included the xD, xB, the second-gen tC and the iQ, available at ever more dealerships across the country.
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Latest Reviews
83%
Aiming to please
Somehow, and despite the time and effort invested by Toyota to create a social buzz around its introduction, the Scion brand's arrival in Canada caused but a small wave in the ocean. Maybe it's because we knew all about the Scion product lineup already, on sale in the US since 2003.
72%
Illusions of sportiness
Webster's Dictionary defines "Scion" as a "descendant (of a notable family), a son or a daughter. It seems a strangely traditionalist moniker for a brand aimed directly at a young and hip demographic, but given that Scion is a new branch off the patriarchal giant Toyota, perhaps it's fitting.
79%
Keep it small, Keep it simple!
The Scion iQ is billed as the world's smallest four-seater and the most fuel-efficient, non-hybrid car currently on the market, at 5 L/100km combined city/highway. In a bold move, Scion Canada made the iQ a "mono-spec" car, one without significant options.
Latest News
2013 Scion FR-S Brings the Sport Back to the Car
Scion Canada announced today full details for its 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model to join the Scion family and will go on sale in May.
Scion announces FR-S to start at $25,990
Scion's compact RWD sports car, the FR-S, will come with an MSRP starting at $25,990; $27,170 if you want the six-speed auto with paddle shifters.
2013 Scion FR-S sports car turns heads in Toronto
Scion put the sport back into the car today at the Canadian International Auto Show, as the new 2013 FR-S made its debut in Canada.
