Scion is an automotive brand that belongs to Toyota and targets young, Generation Y buyers. It is known for vehicles offering a thousand and one customization options.
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The banner was born in March 2002 at the New York Auto Show with the introduction of the bbX and ccX concept cars. A year later, the xA and xB took to the stage at the Los Angeles show and were distributed at select sales points.
It wasn’t until 2004 that a well-established dealer network saw the light of day in the United States, the only market where Scion products were available.
The brand then introduced new cars and went back to the drawing board for its existing models. The tC landed in 2004 as a 2005 model. The second-generation xB and the xD, the xA’s replacement, were launched in 2006.
In 2010 Scion set its sights on the Canadian market, establishing 45 sales points in Montreal, Toronto and Vancouver. The iQ microcar was introduced in 2011 as a 2012 MY, joining the ranks of its three brethren.
Scion’s portfolio now included the xD, xB, the second-gen tC and the iQ, available at ever more dealerships across the country.
The second-generation Scion xB got a facelift and a new, North American-specific platform to help it better meet the needs of shoppers on this side of the pond. It was wider, longer, and heavier than the first-generation car that became famous for its "box on wheels" styling.
If you're in the market for a microcar -- a term I was hesitant to use until I set foot in the likes of the Scion iQ -- then you already know what to expect: very little. I don't mean that in a derogatory way (shockingly), I mean you'll be getting little amounts of everything (wheelbase, engine displacement, trunk space, respect on the road, etc.).
Toyota couldn't have picked a better time to make a comeback on the sports car scene. True, they needed a little help from their friends, and we've been hearing about the development of this car for about four years now but, oh man, the wait was worth it.
For the second year in a row, the Scion FR-S has been named ''Hottest Sport Compact'' at the SEMA Show in Las Vegas.
What makes the ideal tuner car? Well, for starters it has to have a solid platform and engine, preferably RWD and it has to look good out of the box. So, that really only leaves one set of twins we can think of: the Scion FR-S and Subaru BRZ.
As part of its Tuner Challenge, Scion gave three builders a stock 2014 tC plus $15,000 to design and modify the car within 90 days. All three creations will be on display at the 2013 SEMA Show. The winner, to be announced on Wednesday, will take home a $10,000 grand prize.