Could This GM of Europe Design Someday Be a New Cadillac?
With the demise of Opel's largest sedan, the Omega, there is now a massive void the General Motors division needs to fill. Though its replacement, the Signum, comes close to spanning the gap, it fails to evoke the same response from buyers that the conventional, dependable, rear-driven Omega provided.
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| The Insignia concept, unveiled at this year's Frankfurt motor show, could be just what Opel needs to stay competitive in the tightly-bound upmarket segment. (Photo: General Motors) |
With an unattended market that includes the BMW 5-Series and Mercedes-Benz E-Class, the would-be top-of-the-line Opel simply isn't cutting it. One proposed answer to this problem has just been unveiled at this year's Frankfurt motor show in the form of a concept car. The Insignia prototype could be exactly what Opel needs their flagship car to be in order to successfully compete in the tightly-bound upmarket segment.
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| Where most would expect a conservative sedan, Opel has created a quirky stretched hatchback. (Photo: General Motors) |
Its purpose, as a high-end luxury sedan, is slightly shadowed by quirky styling. Without a doubt, the Insignia is more suited to the Signum's marketing tagline, 'Ordinary Rules Do Not Apply.' Where most would expect a sedan, Opel has created a stretched hatchback. Where B-Pillars would be the norm, the Insignia is pillarless, and where we see four doors, the Insignia's slide similarly to distant cousin Cadillac's Imaj concept of 2000.