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2010 New York Autoshow: 2011 Kia Optima

The world unveiling of the next generation Kia Optima took place today at the 2010 New York International Auto Show.

Photo: Philippe Champoux/

In Canada and some European markets, the current version Optima is sold under the name Magentis. In Korea, however the new generation Optima will be renamed K5 to follow a new product naming scheme.

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

The all-new Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase, are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The new Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s profile is enhanced by the sweeping chrome arc that flows from the A- to C-pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

“The latest Optima embodies Kia's confident new design direction," says Schreyer. "It's a global car with individual appeal."

Photo: Philippe Champoux/