10 Vehicle Front Ends That Have Stirred Controversy Beauty might be in the eye of the beholder, but sometimes when a designer wants to do too much...

10 — 2021 BMW 4 Series

With the introduction of its new 4 Series, BMW has pushed its styling signature, the double-kidney grille, another step further. Once so much more discreet, the nostrils of this car now dominate the front end. The company explains that more air is needed for the mechanics to work properly, which justifies the size of the openings.

Make what you want of this explanation, it’s clear to us that BMW wanted to spark a reaction. At that, the company certainly succeeded. Commercial success will depend on consumers, as always.