2004 Aston Martin-Bertone Jet2 Concept

Say It Ain't So... An Aston Martin Hatchback?

In the old days, if a client wanted a specially-built custom car most manufacturers were happy to oblige. It really

As it has always been in the luxury car market, if you have the money you can have your car customized to your heart's content. (Photo: Bertone)

didn't matter what was desired - a stretched wheelbase, unique luxury appointments, or completely different sheetmetal, a customer could get what was wanted providing the necessary funds. A symbol of wealth and prestige, well to do clients would have their already upscale vehicles altered on a regular basis.

Many coachwork companies, such as Karmann and Pininfarina, originated this way, by crafting one-off vehicles built on rolling stock that was already in existence. They were

While the big manufacturers will do minor changes to cater to their clients whims, the classic coach builders can do almost anything. (Photo: Bertone)

tailors of sheetmetal, creating the automotive equivalent of a made to measure Armani suit or haute couture evening gown.

Today's high-end marques offer several different approaches to cater to the buyer who wants a made-to-order vehicle. These methods include bespoke paintjobs, finely furnished interiors with exotic materials, and the addition of premium sound and entertainment systems. BMW has its Individual program and Mercedes-Benz offers its designo options to many of its models, more of an upscale option package than a customization program - just two of many examples that cater to choosy buyers. More similar to old customization programs is Bentley's Mulliner, which offers specially prepared series cars as well as producing handmade individually commissioned projects.