Bigger, Better and More Stylish
It's difficult to get noticed in today's crowded new car marketplace, even if you're a premium player. For this reason, Audi previewed its all-new 2005 A6 on their company website before its official worldwide unveiling at the recently past Geneva motor show.
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| Although expected, the new Audi A6, officially launched at the Geneva motor show, is pretty big automotive news. (Photo: Audi Canada) |
To the motoring world, a new A6 is pretty big news. Sure it was expected, but being one of the most important cars in the company's lineup as well as to the market segment, its success is paramount. For years the coupe-like sedan, and the ever-practical Avant sport wagon, have taken on major European competitors; namely BMW's 5-Series and the Mercedes-Benz E-Class, as well as Asian and domestic offerings from Infiniti and Lexus to Cadillac, Lincoln and Chrysler.
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| Audi claims that the all-new A6 will be best in its class, now that it's bigger, more stylish and a better car to drive. (Photo: Audi Canada) |
Model year 2005, when the car is slated to arrive in dealerships, will hardly be different from the previous A6 introduction. Just like before an all-new BMW 5-Series is targeting the midsize luxury segment, as well as a recently redone E Class and an updated Jaguar S-Type. The competition is fierce to say the least. But without a major update, the Audi wouldn't stand a chance. Sure, the outgoing A6 is still attractive, but what was once a groundbreaking design is looking decidedly conservative since it first appeared in 1997. It simply suffers from old age. Not so for 2005. Audi claims that the all-new A6 will be best in class, now that it's bigger, more stylish and a better car to drive.