As Much Mozart as it is Mos Def A true story: while on the photo shoot for the Chrysler 300C AWD, early one morning, rolling by street corners in downtown Toronto, I hear through the lowered windows,"Yo yo yo, check out that live whip!"
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| The 300C and its sibling, the Dodge Magnum, have instantly become two of today's hottest cars in the hip-hop scene. (Photo: Justin Couture, Canadian Auto Press) |
"What?" I turn to my passenger. With a blank stare, he responds dryly, "He means, check out that awesome car, Justin." Case in point - while I might not be well versed in street slang, Chrysler's new 300C certainly is. Unbeknownst to me, the
300C and its sibling, the
Dodge Magnum , have instantly become two of today's hottest cars in the hip-hop scene, appearing in top-ten music videos alongside the legendary 'six-four' (1964) Impala and the Cadillac Escalade, be it stock or low-ridin' on 'double-deuces' (lowered, riding on 22-inch wheels).
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| I can't remember a time in recent years when a vehicle of this type garnered as much hype as the 300. (Photo: Justin Couture, Canadian Auto Press) |
In outright defiance of pop culture, Chrysler has made a large, bold and controversial American sedan that's actually cool. In fact, I can't remember a time in recent years when a vehicle of this type garnered as much hype as the 300. On sale since last year, it still manages to make people stare, point in disbelief and stand around, slack-jawed as if it were a concept car. I'd like to see Buick or Lincoln try and muster half the success Chrysler has had with this car.