2006 Hyundai Accent Preview

Redefining Value in the Subcompact Sector

As hard as Hyundai is trying to stretch into all other areas of the automotive landscape with SUVs and luxury sedans, the heart

Hyundai has a goal along with its sibling company, Kia, to become one of the top five automobile manufacturers by 2010. (Photo: Hyundai Auto Canada)

of its business still lies in producing simple, basic transportation to get people from A to B.

Hard work and perseverance has paid off. Hyundai is currently basking in the success of winning multiple awards, including AJAC's Best New Crossover Vehicle for the Tucson compact SUV, and J. D. Power and Associates plus Consumer Reports awards left, right and centre for quality, among others. Having just introduced the all-new Azera/Grandeur luxury sedan and Sonata midsize sedan, Hyundai was long overdue to update a car true to its roots, the evergreen subcompact.

The Pony and Excel are two names synonymous with Hyundai's earlier and less-than glamorous days. Inexpensive and plagued

Hyundai knows it has to continue building value-packed, affordable and reliable transportation, and the all-new 2006 Accent fits the bill. (Photo: Hyundai Auto Canada)

with dozens of problems, these are models that most people, especially Hyundai marketing types, would rather forget, but they're what helped South Korea's biggest car manufacturer get its foot in the door.

Hyundai has come quite far since those days, and as you've now probably heard many times, it has a goal along with its sibling company, Kia, to become one of the top five automobile manufacturers by 2010. To get it to this point, Hyundai knows it has to continue building value-packed, affordable and reliable transportation. This well-worn but never old sales pitch now includes safety, practicality and performance for the all-new 2006 Accent.