One of VW's recent marketing campaigns has struck gold. Again.
Real Racing GTI is a free app for the Apple iPhone that has been downloaded over 4.3 million times since it's been released. The game also includes specs and features for the new GTI , and using the phone's GPS capability, one could easily find a local dealer and check out the car.
Compared to the 2009 model, VW claims an increase in sales leads and test drives of over 80%.
A video summary of the Real Racing GTI campaign has been released by AKQA, a marketing agency that develops mobile phone applications.
photo: Volkswagen
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Real Racing GTI is a free app for the Apple iPhone that has been downloaded over 4.3 million times since it's been released. The game also includes specs and features for the new GTI , and using the phone's GPS capability, one could easily find a local dealer and check out the car.
Compared to the 2009 model, VW claims an increase in sales leads and test drives of over 80%.
A video summary of the Real Racing GTI campaign has been released by AKQA, a marketing agency that develops mobile phone applications.
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photo: Volkswagen