Toyota FT-4X
Surprising and intriguing, this other concept vehicle really got – and held - our attention. It’s like a case study in how to target the generation of millennial consumers with a small SUV that absorbs and reimagines the Toyota heritage. Rustic charm, simplicity, possibility, reliability and fuel economy were the buzzwords bandied about by the Japanese giant’s marketing specialists during the presentation of the Toyota FT-4X .