With the positive reaction to its Santa Cruz concept at the North American International Auto Show in January, Hyundai is seriously considering the possibility to launch a production variant of this pickup truck, R&D director Park Byung-cheol told Reuters .
He warned that obstacles still need to be overcome in order to launch a new pickup on the market.
Over the past few years, rumours of a Hyundai/Kia pickup have gained steam. In fact, the Korean automaker had talks with Chrysler in 2010 about a new joint venture. Will this time be the good one?