Kingston, Ontario – Toyota Canada will reveal today the pricing of the 2010 Toyota Prius . This announcement will coincide with the deliveries of the first units to select Canadian buyers across the country.
The 2010 Prius model prices are:
-2010 Toyota Prius base model: $27,500;
-2010 Toyota Prius with Premium Group: $29,610;
-2010 Toyota Prius with Premium Group and solar panels: $31,110;
-2010 Toyota Prius with Touring Group: $31,345;
-2010 Toyota Prius with Technology Group: $36,565.
This is an aggressive pricing strategy since the 2010 Prius base model is offered for $210 less than its 2009 model-year counterpart, and yet the new Prius is more technologically advanced, boasts a lower average fuel consumption (3.8 liters/100 km compared to 4.1 according to the manufacturer) and has a more powerful hybrid engine (134 hp compared to 110).
This base price also sets the Prius in-between its two main rivals: the 2010 Ford Fusion Hybrid (starting at $31,999, 156 hp and 5.0 liters/100 km) and the 2010 Honda Insight (starting at $23,900, 98 hp and 4.6 liters/100 km).
photo: Toyota
The 2010 Prius model prices are:
-2010 Toyota Prius base model: $27,500;
-2010 Toyota Prius with Premium Group: $29,610;
-2010 Toyota Prius with Premium Group and solar panels: $31,110;
-2010 Toyota Prius with Touring Group: $31,345;
-2010 Toyota Prius with Technology Group: $36,565.
This is an aggressive pricing strategy since the 2010 Prius base model is offered for $210 less than its 2009 model-year counterpart, and yet the new Prius is more technologically advanced, boasts a lower average fuel consumption (3.8 liters/100 km compared to 4.1 according to the manufacturer) and has a more powerful hybrid engine (134 hp compared to 110).
This base price also sets the Prius in-between its two main rivals: the 2010 Ford Fusion Hybrid (starting at $31,999, 156 hp and 5.0 liters/100 km) and the 2010 Honda Insight (starting at $23,900, 98 hp and 4.6 liters/100 km).
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photo: Toyota