Audi to buy Ducati

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Audi AG is acquiring the Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which is registered in Bologna. The bid is contingent on authorization by competition authorities.

Photo: Audi

Supervisory boards at Audi and Volkswagen approved the acquisition April 18 in Hamburg. Joining Lamborghini and Italdesign, Audi will gain quite afoothold in Northern Italy.

“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi,” said Rupert Stadler, chairman of the board of management of Audi AG.