Summer is over, or just about, and we're sure that a number of manufacturers are very happy about this fact. Traditionally, the warm season marks a slow-down in sales but given that the 2011 model-year is already well under way, some brands managed to thrive last month.
Fashion and appearances being what they are, luxury car-makers fared very well. Audi yanked an extra 30.1% in sales over the same period last year. Infiniti also did well seeing their new car deliveries climb by 29.1%. On a smaller scale but with a big jump, Land Rover garnished a supplemental 55.2% (208 vs. 134) in new car sales.
In the real World, Subaru comes out on top with 20.0% more happy customers than last year. Kia lands in second place with a +16.2% reading in the “sale” column. Chrysler brings up the rear with an increase of 11.7%.
In the “we hate summer” class, Mitsubishi and Toyota post -31.1% and -30.5% numbers for the month of August 2010. To make matters a little worse, Toyota's Lexus luxury brand also posted negative numbers with an 18.2% decline in deliveries. Suzuki's sales have not been very lustrous over the last while and unfortunately, things are not changing for the better. Last month, sales dropped 23.7%. We're willing to guess that the coming of the new Swift cannot happen swiftly enough...
Source : Desrosiers Automotive Report
Fashion and appearances being what they are, luxury car-makers fared very well. Audi yanked an extra 30.1% in sales over the same period last year. Infiniti also did well seeing their new car deliveries climb by 29.1%. On a smaller scale but with a big jump, Land Rover garnished a supplemental 55.2% (208 vs. 134) in new car sales.
In the real World, Subaru comes out on top with 20.0% more happy customers than last year. Kia lands in second place with a +16.2% reading in the “sale” column. Chrysler brings up the rear with an increase of 11.7%.
In the “we hate summer” class, Mitsubishi and Toyota post -31.1% and -30.5% numbers for the month of August 2010. To make matters a little worse, Toyota's Lexus luxury brand also posted negative numbers with an 18.2% decline in deliveries. Suzuki's sales have not been very lustrous over the last while and unfortunately, things are not changing for the better. Last month, sales dropped 23.7%. We're willing to guess that the coming of the new Swift cannot happen swiftly enough...
| August | Current Month | YTD | ||||
| 2010 | 2009 | 10/09 | 2010 | 2009 | 10/09 | |
| Acura | 1451 | 1644 | -11.7% | 10930 | 11408 | -4.2% |
| Audi | 1376 | 1058 | 30.1% | 10000 | 7312 | 36.8% |
| BMW | 2342 | 2292 | 2.2% | 17413 | 16081 | 8.3% |
| Chrysler | 16076 | 14393 | 11.7% | 143440 | 107219 | 13.4% |
| Ford | 24029 | 22166 | 8.4% | 183920 | 156735 | 17.3% |
| General Motors | 23536 | 23018 | 2.3% | 170576 | 175769 | -3.0% |
| Honda | 11463 | 10574 | 8.4% | 79870 | 83637 | -4.5% |
| Hyundai | 11403 | 10418 | 9.5% | 85120 | 73360 | 16.0% |
| Infiniti | 780 | 604 | 29.1% | 5496 | 4647 | 18.3% |
| Jaguar | 70 | 68 | 2.9% | 546 | 567 | -3.7% |
| Kia | 5430 | 4672 | 16.2% | 37588 | 31891 | 17.9% |
| Land Rover | 208 | 134 | 55.2% | 1661 | 1164 | 42.7% |
| Lexus | 1253 | 1532 | -18.2% | 9829 | 10320 | -4.8% |
| Mazda | 7486 | 6880 | 8.8% | 55613 | 52162 | 6.6% |
| Mercedes-Benz | 2254 | 1992 | 13.2% | 19253 | 15939 | 20.8% |
| MINI | 390 | 457 | -14.7% | 2883 | 2888 | -0.2% |
| Mitsubishi | 1282 | 1860 | -31.1% | 12793 | 13816 | -7.4% |
| Nissan | 6102 | 7071 | -13.7% | 51200 | 50029 | 2.4% |
| Porsche | 134 | 120 | 11.7% | 1354 | 1206 | 12.3% |
| Saab | - | 36 | -100.0% | - | 599 | -100.0% |
| smart | 173 | 268 | -35.4% | 1472 | 1732 | -15.0% |
| Subaru | 2328 | 1940 | 20.0% | 18012 | 13844 | 30.1% |
| Suzuki | 1004 | 1315 | -23.7% | 6281 | 8196 | -23.4% |
| Toyota | 11609 | 16707 | -30.5% | 111187 | 124593 | -10.8% |
| Volkswagen | 3369 | 3605 | -6.5% | 30135 | 26611 | 13.2% |
| Volvo | 521 | 527 | -1.1% | 4635 | 4545 | 2.0% |
| Light Vehicle sales | 136069 | 135351 | 0.5% | 1071227 | 996270 | 7.5% |
| Passenger Car | 60938 | 68383 | -10.9% | 496619 | 516433 | -3.8% |
| Light Truck | 75131 | 66968 | 12.2% | 574608 | 479837 | 19.8% |
| GM/Ford/Chrysler Nameplates | 63641 | 59577 | 6.8% | 497936 | 439723 | 13.2% |
| Import Nameplates | 72428 | 75774 | -4.4% | 573291 | 556547 | 3.0% |
| Sales History | 2006 | 2007 | 2008 | 2009 | 2010 | 10/09 |
| January | 86.2 | 91.2 | 102.8 | 76.9 | 81.6 | 6.2% |
| February | 97.4 | 97.0 | 111.0 | 80.2 | 100.2 | 24.9% |
| March | 151.3 | 150.7 | 150.0 | 127.5 | 145.4 | 14.1% |
| April | 155.1 | 169.0 | 175.2 | 143.9 | 149.7 | 4.0% |
| May | 168.2 | 185.5 | 184.5 | 154.0 | 154.3 | 0.2% |
| June | 157.3 | 169.2 | 159.5 | 138.5 | 154.6 | 11.6% |
| July | 141.6 | 142.4 | 149.5 | 139.9 | 148.8 | 6.3% |
| August | 153.6 | 158.4 | 147.0 | 135.4 | 136.1 | 0.5% |
| September | 135.8 | 131.8 | 134.1 | 129.5 | ||
| October | 118.4 | 120.9 | 122.7 | 121.5 | ||
| November | 123.5 | 117.3 | 105.2 | 102.1 | ||
| December | 126.3 | 119.9 | 94.4 | 111.2 | ||
| Full Year | 1614.7 | 1653.4 | 1636.0 | 1460.6 | ||
| Note: Sales figures above are in thousands. | ||||||