Munich The BMW Group signed the international declaration of the United Nations' environmental programme this week, reaffirming the manufacturer's dedication to the sustainable treatment of resources and responsible and considerate dealings with and within the environment.
The international declaration of the United Nations now signed by BMW is a voluntary made agreement to make use of a specific, preventive strategy entitled "Cleaner Production". This strategy propagates the avoidance of negative influences from the very beginning of the process in contrast to the "End-of-Pipe" solution, where environmental technologies come into operation at the end of the production process only.
"To the BMW Group sustainability is a corporate principle. Being the first car manufacturer in the world to certify all our production plants according to ISO 14000 was the first step. Being the leader of the Dow Jones Sustainability Index twice asserts us that we not only are headed in the right direction but have made good progress as well. As we joined the environmental programme of the United Nations, "Cleaner Production" is just another logical step in the direction of consequent sustainability", emphasises Dr. Norbert Reithofer, member of the board of the BMW AG, who signed the treaty in the company of Aloisi de Larderel, director of the United Nations environmental organisation UNEP.
Aloisi de Larderel also sees a direct connection between the Group's participation in the global "Cleaner Production Programme" and the successful sustainability strategy of the company. "For the finance and investor community the sustainability strategy and the acceptance of the BMW Group to the Dow Jones Sustainability Index plays an increasingly bigger role in evaluating the enterprise."