September new car sales suffered from serious post cash-for-clunkers syndrome... in the US that is. In Canada, the picture is not so bleak. Much like August before it, September demonstrated that growth for some manufacturers and dwindling sales for others really are trends and not fleeting abnormalities.
It would appear as though Honda/Acura has somehow managed to upset the Canadian market as it continues to snub its products. Where major players are concerned (1,000 or more deliveries a month), Acura is #1 with losses of 45% and Honda, in third place with a reduction of 12.2%. Rounding out the Top 4, GM comes in second with a decline of 23.4% and Toyota, down 11.1%.
Saab does retain the all-out title for the worse performance last month with a tumble of 48.2%. Given Saab's situation, it is to be expected. Other low-volume losers include Jaguar (-24.4%), Mini (-16.9%) and Infiniti (-14.3%).
On the positive side, Subaru makes a serious case for the product-driven market. The arrival of the new 2010 Legacy and Outback catapulted sales a lofty 68.4%. Somebody at Subaru must be smiling. The German onslaught continues with BMW posting a 50.1% increase in sales (#2) and Mercedes (#4), demand climbing by 24.9% last month. In third place and constantly a strong performer is Hyundai, gathering an increase of 30.8% year-over-year for September 2009.
As for Ford, they maintain their momentum which began earlier this year with an increase of 24.4%. Ford is well on its way to securing the #2 spot, once held by Chrysler, in annual sales in Canada. In fact, should GM's downward spiral continue, could they find themselves seriously duking it out by year's end for the Top Spot? Probably not but 2010 could certainly be the year.
Source : Desrosiers Automotive Report
It would appear as though Honda/Acura has somehow managed to upset the Canadian market as it continues to snub its products. Where major players are concerned (1,000 or more deliveries a month), Acura is #1 with losses of 45% and Honda, in third place with a reduction of 12.2%. Rounding out the Top 4, GM comes in second with a decline of 23.4% and Toyota, down 11.1%.
Saab does retain the all-out title for the worse performance last month with a tumble of 48.2%. Given Saab's situation, it is to be expected. Other low-volume losers include Jaguar (-24.4%), Mini (-16.9%) and Infiniti (-14.3%).
On the positive side, Subaru makes a serious case for the product-driven market. The arrival of the new 2010 Legacy and Outback catapulted sales a lofty 68.4%. Somebody at Subaru must be smiling. The German onslaught continues with BMW posting a 50.1% increase in sales (#2) and Mercedes (#4), demand climbing by 24.9% last month. In third place and constantly a strong performer is Hyundai, gathering an increase of 30.8% year-over-year for September 2009.
As for Ford, they maintain their momentum which began earlier this year with an increase of 24.4%. Ford is well on its way to securing the #2 spot, once held by Chrysler, in annual sales in Canada. In fact, should GM's downward spiral continue, could they find themselves seriously duking it out by year's end for the Top Spot? Probably not but 2010 could certainly be the year.
| September | Current Month | YTD | ||||
| 2009 | 2008 | 09/08 | 2009 | 2008 | 09/08 | |
| Acura | 1127 | 2048 | -45.0% | 12535 | 15711 | -20.2% |
| Audi | 1111 | 949 | 17.1% | 8423 | 6720 | 25.3% |
| BMW | 2402 | 1600 | 50.1% | 18483 | 17476 | 5.8% |
| Chrysler | 15804 | 17006 | -7.1% | 123023 | 178284 | -31.0% |
| Ford | 16140 | 12976 | 24.4% | 172875 | 165121 | 4.7% |
| General Motors | 23568 | 30784 | -23.4% | 199337 | 285045 | -30.1% |
| Honda | 11272 | 12841 | -12.2% | 94909 | 124413 | -23.7% |
| Hyundai | 9282 | 7095 | 30.8% | 82642 | 65434 | 26.3% |
| Infiniti | 639 | 746 | -14.3% | 5286 | 6455 | -18.1% |
| Jaguar | 62 | 82 | -24.4% | 629 | 769 | -21.0% |
| Kia | 4515 | 3772 | 19.7% | 34406 | 30250 | 20.4% |
| Land Rover | 179 | 195 | -8.2% | 1343 | 1784 | -24.7% |
| Lexus | 1504 | 1351 | 11.3% | 11824 | 11639 | 1.6% |
| Mazda | 6520 | 6762 | -3.6% | 58682 | 69331 | -15.4% |
| Mercedes-Benz | 2248 | 1800 | 24.9% | 18187 | 15421 | 17.9% |
| MINI | 340 | 409 | -16.9% | 3228 | 3766 | -14.3% |
| Mitsubishi | 1735 | 1464 | 18.5% | 15551 | 14524 | 7.1% |
| Nissan | 6594 | 6654 | -0.9% | 56623 | 60708 | -6.7% |
| Porsche | 114 | 100 | 14.0% | 1320 | 1358 | -2.8% |
| Saab | 59 | 114 | -48.2% | 658 | 1278 | -48.5% |
| smart | 312 | 301 | 3.7% | 2044 | 3152 | -35.2% |
| Subaru | 2544 | 1511 | 68.4% | 16388 | 15106 | 8.5% |
| Suzuki | 1351 | 1304 | 3.6% | 9547 | 10488 | -9.0% |
| Toyota | 16065 | 18062 | -11.1% | 140658 | 174132 | -19.2% |
| Volkswagen | 3508 | 3662 | -4.2% | 30119 | 29926 | 0.6% |
| Volvo | 508 | 543 | -6.4% | 5053 | 5313 | -4.9% |
| Light Vehicles Sales | 129503 | 134131 | -3.5% | 1125773 | 1313631 | -14.3% |
| Passenger Car | 67469 | 74484 | -9.4% | 583902 | 735075 | -20.6% |
| Light Truck | 62034 | 59647 | 4.0% | 541871 | 578556 | -6.3% |
| GM/Ford/Chrysler Nameplates | 55512 | 60766 | -8.6% | 495235 | 628450 | -21.2% |
| Import Nameplates | 73991 | 73365 | 0.9% | 630538 | 685181 | -8.0% |
| Sales History | 2005 | 2006 | 2007 | 2008 | 2009 | 09/08 |
| January | 79.2 | 86.2 | 91.2 | 102.8 | 76.9 | -25.3% |
| February | 102.7 | 97.4 | 97.0 | 111.0 | 80.2 | -27.7% |
| March | 144.5 | 151.3 | 150.7 | 150.0 | 127.5 | -15.0% |
| April | 163.2 | 155.1 | 169.0 | 175.2 | 143.9 | -17.8% |
| May | 157.6 | 168.2 | 185.5 | 184.5 | 154.0 | -16.5% |
| June | 161.4 | 157.3 | 169.2 | 159.5 | 138.5 | -13.2% |
| July | 154.8 | 141.6 | 142.4 | 149.5 | 139.9 | -6.4% |
| August | 142.5 | 153.6 | 158.4 | 147.0 | 135.4 | -7.9% |
| September | 124.2 | 135.8 | 131.8 | 134.1 | 129.5 | -3.5% |
| October | 115.2 | 118.4 | 120.9 | 122.7 | ||
| November | 120.2 | 123.5 | 117.3 | 105.2 | ||
| December | 117.8 | 126.3 | 119.9 | 94.4 | ||
| Full Year | 1583.3 | 1614.7 | 1653.4 | 1636.0 | ||
| Note: Sales figures above are in thousands. | ||||||