Ford Freestyle Poses a Serious Threat to Pacifica Sales
It's no news that Chrysler Group fumbled its launch of the now popular Pacifica. Slick TV ads featuring Grammy winning
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It's no secret that Chrysler dropped the ball during the launch of the Pacifica. (Photo: Rob Rothwell, Canadian Auto Press) |
Chrysler responded quickly by offering a de-contented version featuring front-wheel drive instead of all-wheel drive and cloth upholstery instead of leather. The price came down and sales went up, even of the top-line model. Currently it's one of the most popular luxury crossovers available.
Now, with Ford preparing its new Freestyle crossover for a full-scale assault on North America, Chrysler will introduce a new value-added 5-occupant version of the Pacifica dubbed the Highline, at a reduced MSRP of $35,965.
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With the introduction of the value-added 5-occupant Highline version, the previous base model has been renamed the Touring. (Photo: DaimlerChrysler Canada) |
"The addition of the new Highline model to the Pacifica lineup allows consumers to get the utility and style of the Pacifica at a very attractive starting price," commented Ron Smith, Vice President Marketing, DaimlerChrysler Canada. "With an entry level model priced at $35,965, a mid-level six-passenger Touring model and the premium Pacifica Limited, Chrysler offers customers more flexibility to get into the model that best meets their needs."