New Chrysler Vehicles Feature Premium Quality without Premium Price
According to the Reuters news agency, Chrysler Group is expected to break even in 2004 and possibly even see a small profit.
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| Chrysler Group CEO Dieter Zetsche has commented that his company is expecting to break even in 2004, with the possibility of a small profit. (Photo: Trevor Hofmann, Canadian Auto Press) |
The news came Monday when Chrysler Group CEO Dieter Zetsche spoke candidly in an interview with Italy's Il Sole 24 Ore newspaper. In the news story Zetsche also stated the automaker was targeting a single percentage of the European car market within the next three years from its nominal 0.7 percent currently.
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| Chrysler is confident in their latest and upcoming models, which have all the markings of top-tier vehicles without the lofty prices. (Photo: Trevor Hofmann, Canadian Auto Press) |
"I believe 2004 will be a positive year for us and I expect to break even or make a small profit, even with our restructuring costs," Zetsche stated.
Chrysler Group, which sells vehicles under the Chrysler badge as well as Jeep and Dodge, was unable to reach its target to break even last year resulting in an operating loss of USD$624.8 million. To be fair, this loss included USD$579.1 million of restructuring costs.