Rich people who buy expensive cars obviously want exclusivity, and in Detroit this year, Italian supercar make Lamborghini is showing two examples of what a customer can expect.
A Murciélago LP 640 and a Gallardo LP 560-4 are on display, both painted in lustrous matt blue paint and trimmed out with all the special equipment options. Ad Personam is an individualization program created by Lamborghini to help the buyer choose a one-of-a-kind car.Through this program, three more matt-luster colours are available, including matt black, matt white and matt brown. Of course, you can imagine your own colour and the company will be happy to produce it.Inside the cars, the leather seats, door trim, headliner and steering wheel all have blue-coloured stitching to match the paint job. The Gallardo's cockpit features Nappa leather seats and is trimmed in a colour called Nero Perseus, while on the outside, Callisto alloy wheels are painted in a glossy black. Right beside it, the Murciélago gets an Alcantara interior with carbon fibre trim, and its steering is wrapped in suede. The Hermera alloys are also painted in glossy black.With the two cars on display, the message is clear: those for whom simply owning a Lamborghini isn't exclusive enough, Ad Personam can guarantee you that your desire for a unique car will be fulfilled.
| |
| Gallardo LP 560-4 (bleue) et LP 560-4 Spyder (blanche) |
photo: Matthieu Lambert