From GMMRay-Ban secured a cut-price deal to continue its sponsorship of the Brackley based formula one team, renamed Brawn GP just before the beginning of the season.The famous sunglasses brand also backed the team's former guise Honda in exchange for car branding, in a deal valued at (US) $2.5m by the sports financials magazine SportsPro.The new Brawn deal, however, is worth just $500,000 for a single year, although the magazine said the value of the sponsorship is "likely to increase significantly" if it continues in the future.The Ray-Ban logo appears on the helmet visors of drivers Jenson Button and Rubens Barrichello.Brawn's new deal with the Swiss foreign exchange trading company MIG Investments, meanwhile, is thought to be worth $1.5m per year for three years."In a difficult economic climate, it is a positive sign that the appeal of f ormula one continues to attract new companies to invest in our sport," said team boss Ross Brawn. photo: Brawn GP
F1: Brawn GP's Ray-Ban deal is 'cut-price' - marketing report