First electronic cigarette company to sponsor NASCAR driver

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Green Smoke, an electronic cigarette brand, announced that it will sponsor T.J. Bell in the 52nd running of the Coca-Cola 600 NASCAR Sprint Cup race on Sunday, May 29th at Charlotte Motor Speedway.

Green Smoke's sponsorship of Bell will mark its first NASCAR endeavor, as well as the first NASCAR sponsorship by any organization within the electronic cigarette industry.

That’s a major change in the motorsport world. Remember just a decade ago when the Sprint Cup was called the… Winston Cup!

Bell will try to qualify the No. 50 Green Smoke Toyota Camry in his first attempt to qualify for NASCAR's longest race.

Bell has raced in the NASCAR Camping World Truck Series and NASCAR Nationwide Series. Prior to joining the stock car racing scene, he made a name for himself in the Toyota Atlantics Series.

Green Smoke will sponsor Bell's Camry for at least three Sprint Cup events this season.